Web Design - Build it and they will come?

A
lot of individuals or companies, small and large, choose to go on-line
with very little thought given to the impression their on-line presence
has – “Build it and they will come”. Having a web site,
though, is like having a virtual salesperson – someone who is able
to get into any home, office or company – anywhere in the world.
If you were hiring someone for this position you’d probably think
twice if they arrived for the interview wearing an aquamarine coloured
suit and a flashing bow tie – shouting when they spoke! Sadly,
someone did hire him – there are web site equivalents to this salesperson;
a page with an aquamarine background with blinking text... ALL IN UPPERCASE!
What if that salesperson was also too big to fit through the customers
door and spoke a language your client couldn’t understand. On web
sites, this occurs all the time – opening pages that include large
sound files and huge graphics that a visitor might not have the connection
speed to be able to download or content that requires specific plug-ins
or a design that only works in one browser – and it’s not
yours!!

  Build
it right and they will come... and they will keep coming back,
and will probably refer their friends and associates! A good web site
has been carefully thought out, careful consideration has been given
to the impression your on-line presence will have. A web site needs
to be designed in the visual sense, as well as the structural and navigational.
Presentation, structure, navigation and content – a successful
site has all four! And a site can be appealing by what it has, as well
as what it doesn’t have. All the bells and whistles are nice but
not if it takes away from the purpose of the web site. Visitors to your
site want a quick loading, easy to navigate site, that provides them
with the information they’re looking for. Bells and whistles are
okay, but they should provide functionality and appeal, and when used
properly they can make your site more of an experience for your visitors!

  If
you’re thinking of creating a new web site or redesigning your
existing one give Dedicated Desktop a call!
We have the passion, the skill and the expertise to get it built, and
built right! For more information click here.

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